On the evening of April 19 in Portland, Oregon USA, the Museum of Contemporary Art’s Anish Kapoor ePublication was recognised at the international Museum and Web Conference MW2013. The iPad application won the Rich Media category of the Best of the Web Awards.
Attracting over 600 museum professionals from across the globe, the event explores the current and potential use of digital technology within the museum industry.
Keir Winesmith, the MCA’s Manager, Digital Media, said: “We choose the Oomph platform because it has the wide range of features and stability we required to create the ‘living catalogue’ concept we wanted to explore with this ground breaking app.”
About the MCA’s iPad app.
The digital publication for Anish Kapoor’s solo exhibition at the MCA is the first of a series of free and paid digital publications that will be made available through the MCA Publications app for iPad.
This iPad app is proudly powered on the Oomph digital publishing platform and Oomph Creative Technologist Tony Redhead worked on the stunning panoramas of this amazing exhibition. You can read more about Tony’s involvement in his blog here.
About the Anish Kapoor ePublication
MCA is leading the way with this stunning ‘living catalogue’. The MCA website gives a great overview of the benefits of this type of catalogue and how the app was released in 3 stages:
“In a world first, the publication is a ‘living catalogue’ that evolved over the course of the exhibition. This has allowed the Museum to present the singular experience of the exhibition and its installation through interviews, photographs and videos recorded on site and in the Kapoor studio.
A traditional printed catalogue produced months ahead of an exhibition fails to capture the installation challenges and in situ exhibition.
The e-publication has unfolded in three steps: a preview, the installation and the exhibition itself.
The Preview Edition launched the day of the exhibition opening and focused on the breadth of Kapoor’s practice.
The Installation Edition explored the challenge of the exhibition installation through video interviews and documentation.
The Final Edition reflects on the Anish Kapoor exhibition, adding a series of different perspectives on the exhibition from curators, visitors and MCA staff.”
MCA and Oomph
Beyond the use of the Oomph platform to power this amazing app, the Oomph team provided MCA with training and production assistance with the Preview Edition. From here, the MCA team could used the Oomph platform to create the final stages of the app and will now be able to use the platform to power future ePublications.
Tony Redhead provided panoramic photography services and template development for the Final Edition and recalls, “Having the opportunity to work with the MCA Team was fantastic. Anish Kapoor’s work is incredible and to have the opportunity to get up close and photograph it was a unique experience. Finally, having a platform like the iPad and Oomph to present the work to a global audience in such a beautiful way is immensely satisfying.”
Download the MCA iPad App
Congratulations to the MCA for an amazing app!